Policy for all Data Collected Including WhatsApp Communication
1. Introduction and Scope
At Rico Appliances Pvt Ltd, your privacy is our priority. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you interact with us via WhatsApp Business.
This policy applies to:
- End users who communicate with us through WhatsApp.
- Customers who use our services.
- Visitors of our website, mobile apps, or online platforms.
We comply with:
- WhatsApp’s Business and Commerce Policies
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- UAE Data Protection Law (DPL)
- Other applicable data protection regulations
2. Information We Collect
2.1 Data from WhatsApp Interactions
We may collect:
- Contact Information: Phone number, WhatsApp profile name
- Message Content: Text, media files, and documents
- Metadata: Timestamps, device details, location (approximate), message IDs, and delivery/read receipts
2.2 Customer-Provided Data
If you use our services, we may process:
- Order and transaction details
- Payment and shipping information
- Any other information you voluntarily provide
2.3 Automatically Collected Data
Through WhatsApp and our digital platforms:
- Usage patterns (e.g., chat frequency, response time)
- Technical data (e.g., browser, OS)
- Aggregated analytics
3. How We Use Your Information
|
Purpose |
Data Used |
Legal Basis |
|
Order Updates & Customer Support |
Contact info, chat history |
Contractual necessity |
|
Processing Transactions |
Payment & order data |
Contractual necessity |
|
Marketing Messages |
Phone number |
Explicit consent |
|
Fraud & Security |
IP, device data |
Legitimate interest |
|
Analytics & Improvement |
Usage data |
Legitimate interest |
|
Legal Compliance |
Transaction data |
Legal obligation |
4. Data Sharing Practices
4.1 Third Parties We Work With
We may share data with:
- WhatsApp (Meta Platforms, Inc.)—to facilitate communication
- Payment processors and logistics partners
- Cloud and CRM service providers
All third-party processors are bound by contracts that ensure data privacy and security.
4.2 Legal Disclosures
We may disclose data:
- If required by law (e.g., to regulators or law enforcement)
- For compliance with tax and legal obligations
5. How We Protect Your Data
5.1 Technical Measures
- End-to-end encryption for messages
- Secure cloud hosting
- Access control and authentication protocols
5.2 Organizational Measures
- Staff training and internal data governance
- Limited access to sensitive data
- Incident response plans
6. Data Retention Policy
|
Data Type |
Retention Period |
Reason |
|
Chat Messages |
24 months |
Operational need |
|
Transactions |
7 years |
Legal compliance |
|
User Profiles |
Until request for deletion |
Account management |
|
Marketing Data |
Until opt-out |
Consent-based |
7. Your Rights
You can:
- Request access to your data
- Correct or delete personal data
- Withdraw consent at any time
- Opt out of WhatsApp messages by replying “OPT OUT.”
To exercise any of these rights, contact us at support@yourcompany.com.
8. International Transfers
Data may be processed outside your country. We use standard safeguards like
- Standard Contractual Clauses (SCCs)
- Data Privacy Framework certifications
9. Policy Updates
We may update this policy periodically. You will be notified via:
- WhatsApp messages
- Email
- Website announcements
Version: 1.0
Effective Date: 27-05-2025
Last Updated: 27-05-2025
10. Contact Us
Data Protection Officer: Sangita Kanbi
Email: service@rico.in
Phone: 8879444877
Registered Address:
Rico Appliances Pvt. Ltd.
8th & 9th Floor, Sapphire, Swami Vivekananda Road, Khar West,
Mumbai, Maharashtra, India – 400052.